Tidal’s Subscribers Doubled: Kanye West’s Album streamed 100 million times on Tidal

taylor-swift-jay-z-secret-collaboration-revealed-gty-leadThough Kanye West’s The Life of Pablo album is not for sale and thus not on the Billboard charts, it’s still reportedly a major success for Tidal.

The album has not only been streamed over 100 million times in less than two weeks, but it reportedly doubled Tidal’s subscriber base from 1 million users to 2.5 million.

The streaming numbers are also a record for Tidal, though that’s not really a surprise since Kanye’s album is their biggest exclusive to date.

Rihanna’s ANTI album also debuted on the service, but was eventually put on iTunes and other streaming services a week later.

That has yet to happen with Kanye’s project, and it’s unclear if it will ever be available anywhere else other than Tidal.

Of course, Kanye tweeted last week that the album would never be on Apple Music or for sale, but that wasn’t something that Def Jam ever confirmed.

With the success of the Tidal exclusive, the streaming company is reportedly thinking about rolling out physical copies of Kanye’s album, though nothing has been announced as of yet.The new subscribers could eventually add up to at least $15 mil in additional revenue.

Tidal has not yet commented on this matter.

According to a statement from Silvio Pietroluongo, Billboard’s vice president of charts and data development, “Billboard has been informed that Tidal is not currently reporting streams for tracks on Kanye’s album to Nielsen Music. Therefore streams from Tidal for this title will not contribute to Billboard’s chart rankings at this time.”

jaySpotify Not Happy About Tidal’s Success

The powerhouse artists/shareholders Tidal boasted during its debut has many streaming sites worried they would force their fans to subscribe to Tidal.

With Tidal’s exclusive releases of Rihanna’s Anti and Kanye West’s The Life Of Pablo that speculation has become a reality, and some people aren’t too happy about it.

In particular, Spotify has recently spoken out against exclusive content, and although they do not mention any one person or company by name it’s is painfully obviously who they are referring to.

Spotify’s head of communication said ,”We’re not really in the business of paying for exclusives, because we think they’re bad for artists and they’re bad for fans.”

He went on to say that “Artists want as many fans as possible to hear their music, and fans want to be able to hear whatever they’re excited about or interested in exclusives get in the way of that for both sides. Of course, we understand that short promotional exclusives are common and we don’t have an absolute policy against them, but we definitely think the best practice for everybody is wide release.”

Tidal saw a significant increase in downloads of its application following the release of both Rihanna and Kanye’s albums according to Business Insider and App Annie, with The Life Of Pablo pushing Tidal all the way to the top of the download charts.
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