20 Million Watch Kanye West’s Huge Fashion Show,Yeezy Season 3 On Tidal

Still the most talked-about fashion rookie on the block, Kanye West debuted his latest Yeezy collection to an A-list crowd at New York City’s Madison Square Garden last night.

But unlike in previous seasons, front row-sitting stars like Vogue editor-in-chief Anna Wintour, a newly-blonde Kim Kardashian, supermodel Karlie Kloss, and fellow fashion rebel Jaden Smith were treated to some bold colors from the rapper-turned-designer.

For Season Three, Kanye injected a few bright hues into his go-to neutral palette, jazzing up shades of nude, brown, and black with gasp red, yellow, and blue.

But the show was still quite unlike anything anyone had ever seen before, starting with the out-of-the-ordinary invites and a larger-than-life venue, and finishing with supermodel Naomi Campbell hitting the stage.

Anyone lucky enough to score an invite received in the mail a suction-sealed bag packed with a folded-up army green Augusta Sportswear jacket. On the back read ‘Season 3’ in all caps, and the design featured details for how to RSVP.

Then, at 4pm on Friday, the fashion crowd descended on Madison Square Garden. Unlike most New York Fashion Week shows that are overwhelmingly attended by women, Yeezy saw quite a fair share of men turn up to see the rapper’s latest creations and hear his new album, The Life of Pablo, which he also debuted for the excited audience.

But while ‘regular people’ crowded into the arena, a roster of big-name celebrities settled into the best seats in the house. Kris Jenner, Caitlyn Jenner, Khloe Kardashian, Kourtney Kardashian, and even little North West were there.

The entire Kardashian-Jenner family arrived wearing matching ensembles, with Kendall and Caitlyn donning matching distressed sweater dresses, while Kim, Kourtney and Kylie went for embellished beaded numbers.

But while many were quick to praise the designer for embracing some more detailed, intricate outfits, Kanye actually revealed during the show that the family’s ensembles were the result of a collaboration between himself and long-time family friend, Balmain designer Olivier Rousteing.

‘Olivier, thank you for doing the collaboration. Two weeks ago when I flew into Paris and designed… the whole family’s outfits can ya’ll stand up for one second?’ People reported that Kanye said during the event, before giving both his family, and the designer, a round of applause. ‘Will the church please say “Amen”? Make some noise for Olivier.’

Meanwhile, a healthy-looking Lamar Odom was escorted to his seat by Kanye himself, and Jay Z, 50 Cent, A$AP Rocky, Tyga, Austin Mahone, L’il Kim, DJ Cassidy and Carine Roitfeld also turned up for the event.

Will Smith’s son Jaden once again turned up with his girlfriend Sarah Snyder in tow, with the happy couple both donning Yeezy footwear.

Jaden, 17, wore an almost entirely black outfit, and carried a khaki backpack, and a large bottle of Poland Spring wate.

30 Million Watch Kanye West’s Fashion Show on Tidal

Kanye West’s Yeezy Season 3 fashion show / listening party viewership numbers are insane. According to a Tidal press release, over 20 million people attempted to watch the stream at its peak.

It’s unclear how viewership held up throughout the broadcast, which stretched out over almost two hours. We’ll include that information once it’s available.

Representatives for the service also chalked up some early technical issues people had trouble watching the stream at high bitrates to AMV and Akamai, the companies responsible for the stream’s technical aspects.

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