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User experience takes centre stage in Africa’s entertainment and media industry

User experience takes centre stage in Africa’s entertainment and media industry

Amid shifting consumer preferences, rapid advances in technology and ongoing disruption to business models, the new strategic imperative for entertainment and media (E&M) companies is to turn customers into fans – by innovating to create the most compelling, engaging, and intuitive user experiences. Significant shifts are underway in how Africa’s E&M companies compete and generate […]

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