Nokia launches solution to help operators tap into the TV and Video advertising market

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Nokia has launched a multiscreen advertising solution to help operators tap TV and video service advertising revenues forecast to reach $79 billion in 2021.[1] The solution, which supports targeted ad placements for linear TV, time-shifted TV and video on demand, is available today and Nokia is conducting trials with several operators in the United States.

The Velocix Multiscreen Advertising Solution is a cloud-based, service-oriented architecture (SOA) that provides client-independent, network-based ad insertion and replacement. The solution scales by dynamically adding virtual machines and allowing the distribution of personalized advertising content at the edge of the network – both of which are critical to support popular live events. This flexibility also allows advertisers to greater capitalize on time-shifted and localized audiences.

Velocix Multiscreen Advertising builds on Nokia’s Velocix Personalization Platform, which collects individual viewing information and presents it to an ad decision server to improve the relevance of every ad. The advanced tracking captures every single viewing experience, determines whether an ad reaches its intended target viewer and delivers that data to operators to demonstrate value for ad buyers.

When deployed with a distributed content delivery network such as the Velocix Media Delivery Platform, the solution allows manipulation of the content and caching of ads closer to subscribers. This leads to a superior end-user experience, simpler operations and more efficient use of network resources.

The Velocix Multiscreen Advertising Solution supports a variety of ad decision servers including Cadent Technology’s (formerly BlackArrow) Central(TM), an advertising control plane which manages multiple advertising workflows through a centralized platform, and Cadent Technology’s Campaign(TM), an ad decisioning server and web-based application to plan, manage and analyze advanced advertising campaigns. This allows operators to select partners to be part of a multi-vendor, best-of-breed cloud-based infrastructure.

Paul Larbey, head of IP video at Nokia, said: “Nokia is committed to helping our customers optimize their infrastructure for the delivery of added-value, personalized services. The Velocix Multiscreen Advertising solution is the first truly scalable ad placement solution in the market and supports a sound strategy to deliver profitable Cloud TV.”

Sam Rosen, Managing Director and Vice President, ABI Research, said: “Nokia’s innovative targeted advertising solution is architected to help operators optimize the monetization opportunities resulting from the consumer shift to on-demand and IP content, without further straining the network delivering video content. The solution’s network-centric architecture works with existing devices and applications, while its flexibility allows it to address a variety of complementary business cases.”

Nokia will demonstrate Velocix Multiscreen Advertising at IBC 2016 in meeting room suite 25, Hall 15 at the RAI, Amsterdam from 8-13 September.

Nokia expands Flexi Zone small cell portfolio, boosting performance and simplifying deployment for operators and enterprises

Nokia is extending its innovative Flexi Zone portfolio of small cell radios with new features that boost performance and simplify deployment, enabling faster installation and optimization for operators and enterprises seeking to satisfy surging data use.

Operators are expanding ultra-dense networks to provide capacity and connectivity to support future demands including IoT and particularly in dense ‘megacity’ locations. As such, the deployment of small cells is becoming highly attractive: enterprises wishing to deploy dedicated, secure and robust networks to enhance their businesses will also require a simplified deployment process, with the ability to self-install small cells without specialized network knowledge.

With these requirements in mind, Nokia is introducing five Flexi Zone Controller-enabled distributed Self Organizing Network (SON) innovations – in combination with the Nokia centralized SON Eden-Net solution – to cut the complexity and cost of small cell deployment.

These capabilities, which complement the Nokia Site Certified for Overall Relative Efficiency (SCORE) service offer, will ease the addition of thousands of small cells in an operator’s operation and management system, improve plug-and-play installation and offer real-time optimization of the small cell layer to ease densification and deployment in multi-vendor macro networks.

25 new frequency band and radio access technologies (RAT) variants of the Flexi Zone Multiband BTS and eight frequency variants of the Mini-Macro BTS portfolio will further expand deployment options. In addition, 3G support in two frequency bands will be added for the compact Flexi Zone Micro. The Flexi Zone micro and indoor pico BTS in the US 3.5GHz CBRS* band, made commercially available in June, are the industry’s first mobile network
solutions to support this new band.

Nokia is also introducing three small cell world-first features that will boost performance across the Flexi Zone portfolio to support 4.5G Pro. Uplink carrier aggregation with two carriers will double peak upload data speeds to 102Mbps and downlink 256 Quadrature Amplitude Modulation (QAM) support will boost subscribers’ download peak performance by more than 30%. As mobile network operators begin to leverage aggregation of licensed and unlicensed spectrum technologies (LTE-U/LAA, LWA/LWIP), Nokia is doubling its LTE-U bandwidth support to 40 MHz on the Flexi Zone Multiband BTS range, to further enhance LTE-U small cell performance by up to 33 percent.

Mark Atkinson, head of the Small Cell Business Line at Nokia, said: “We continue to boost the performance of our Flexi Zone portfolio to smooth operators’ deployment of much-needed capacity into their networks. This will allow them to prepare for the ever-growing demands of people and IoT, particularly in dense megacities. The future introduction of Nokia MulteFire technology will mean many more enterprises will be able to deploy their own discreet networks to enjoy the benefits that LTE will offer. The new Self Organizing Network (SON) features will allow companies, who may not have technical expertise in this field, to deploy small cells with ease.”

Did you know

Nokia Flexi Zone Multiband BTS won the Small Cells Forum Awards 2016 in the category of ‘small cell access point design and technology’ as the world’s first small cells to deliver more than 1 Gbps peak data rates.

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